Our Story

The promotional products industry generates over $26 billion in annual revenue in the United States alone, yet much of it still runs on manual processes — email-based ordering, spreadsheet inventory tracking, and fragmented fulfillment workflows.

Distributors carry inventory risk, decorators rely on unpredictable order volumes, and end customers wait weeks for products that could be produced on demand.

Before Brikl, Maarten Boone spent over a decade at Hanesbrands Inc. — one of the world's largest apparel companies. He started in printwear sales in Europe, then took on global supply chain leadership roles across Europe, the US, and Asia. That experience gave him a front-row seat to how the decorated apparel supply chain actually works — and where it breaks down.

In 2017, he founded brikl.io in London as a 2D-3D product configurator for the custom products industry. By 2019, the vision had evolved. The configurator was phased out, the company relocated from London to Belgium and the US, and brikl.com was born with a broader mission: to build a purpose-built e-commerce platform for B2B promotional products — with on-demand fulfillment integrated directly into the platform, so distributors would never need to hold inventory again.