Everything you need to know about Brikl's on-demand merchandise platform — from getting started to payouts, fulfillment, and security.
Last updated: April 2026
Looking for plan comparisons and pricing details? See the Pricing page.
Yes. The Launch plan has no monthly subscription and no setup fees. You only pay a 3.5% commission per transaction — so you pay nothing until you make a sale. Your first store build is also free.
Sign up for a free account, then follow the tabs (marketplace → catalog → store). Enter your store details (name, address, contact info), choose a template from our 7+ professionally designed options, and assign catalogs. You can go from signup to live store in minutes — no developers needed.
Go to the Supplier Marketplace and browse 4,000+ products from 110+ brands. When you find products you want, drag them into a new or existing catalog. You can filter by category, decoration method, size, color, or fulfillment partner.
From your dashboard, go to Settings → Team and invite members by email. Brikl supports unlimited users on all plans — there's no per-seat charge. You can assign store owners per store to control who manages what.
Launch — 3.5% per transaction, no monthly fee. Brikl is the Merchant of Record and handles payment processing, tax collection, and remittance via Stripe. Best for distributors getting started.
Enterprise — Custom pricing. You are the Merchant of Record. Connect your own payment gateway, tax management software, and ERP integrations. Dedicated account manager. Best for larger operations.
Connect API— An add-on (works alongside Launch or Enterprise). Build catalogs on Brikl but run your storefront on a third-party platform. Orders route through Brikl's fulfillment network.
All plans include unlimited stores, unlimited users, and unlimited organizations.
Most distributors launch their first store within a day. The setup of a fully embellished product catalog, and store creation can be done in under an hour. If you need help, Brikl offers store build services — a simple store (20 items or less, up to 2 logos) is $99, and your first store build is free.
Yes. All plans include unlimited stores. You can create a separate store for each client, team, or program — each with its own URL, template, catalog selection, and branding. Switch between stores instantly from your dashboard.
You connect a custom domain by adding a CNAME record through your domain registrar (e.g., GoDaddy, Google Domains). Point your subdomain to Brikl's servers, and SSL is provisioned automatically. Propagation takes 1–72 hours depending on your registrar. Once connected, the store appears under your client's domain — no Brikl branding visible to shoppers.
Yes. You can change your store template at any time. Your catalogs, products, and settings carry over — only the visual layout changes.
When you share a catalog, you generate a link and control what the recipient sees. Toggle “Show embellishment” to reveal or hide decoration details. Toggle “Show price” to control pricing visibility. This lets you share a polished product collection with a client while deciding whether they see costs and decoration specs.
Yes. Duplicate any catalog in one click and choose what carries over — price configurations, embellished logos, categories, extra charges, and visibility settings. The duplicate is independent: edit it freely without affecting the original.
Each store's dashboard shows all assigned catalogs with an on/off toggle switch. Turn a catalog off to hide it from shoppers without deleting it. Turn it back on when it's relevant again — useful for seasonal programs or temporary promotions.
Brikl supports 12+ decoration methods: DTG (Direct to Garment), DTF (Direct to Film), Embroidery, Screen Printing, Sublimation, UV Printing, Engraving, Heat Transfer, Pad Printing, Laser Etching, Debossing, and Vinyl. The available methods depend on which fulfillment partners you use and which products you select.
Requirements vary by decoration method and fulfillment partner. Generally, DST files work best for embroidery, and EPS with transparent backgrounds for DTG and DTF. For Printful specifically, a PNG works for both. The Design Tool guides you through file requirements per decoration location, and production-ready files are generated automatically — no manual prep needed per order.
The Design Tool lets you configure decoration locations on any product. Select a product, define where decorations go (left chest, full back, sleeve, etc.), place logos, set text zones, and configure embroidery thread profiles. For non-apparel products (mugs, tumblers, bags), use templates to define printable areas. Once set up, all decoration specs flow automatically to production when a shopper orders.
The Product Setting Table is a spreadsheet-style interface where you configure every product variant in a catalog. Expand any product to see all its variants (sizes, colors), then assign logos per variant per decoration location, set pricing, and track setup progress. It's designed for bulk configuration — you can set up hundreds of variants without opening each product individually.
Yes. In the Product Setting Table, you can assign logos at the variant level — meaning a size Small in Navy can have a different logo placement than a size Large in White. You can also assign multiple logos per product across different decoration locations (e.g., embroidered logo on the left chest, screen-printed design on the back).
When you enable personalization on a product, shoppers can add names, numbers, initials, or custom text during checkout. They see a real-time 3D preview that updates as they type. You control the setup: define which text fields appear, set character limits, choose allowed fonts and colors, and specify where personalization goes on the product. You can also upload a roster via spreadsheet so shoppers select their name from a dropdown instead of typing it.
The order flows automatically through the system — no manual steps required from the distributor:
Each product in your catalog is mapped to a fulfillment partner. When a customer checks out with items from different partners, Brikl automatically splits the order and routes each line item to the correct producer. A single cart might contain a DTG hoodie routed to one partner, business cards routed to a commercial printer, and an engraved tumbler routed to a hard goods specialist — all handled automatically.
Production times vary by decoration method and fulfillment partner. Typical turnaround:
Shipping speed depends on carrier and destination. Most domestic orders arrive within 5–10 business days from order placement.
Yes. Your dashboard shows order status for all stores. Each order moves through stages: received, in progress, and shipped. Tracking numbers are generated automatically when the fulfillment partner ships the order.
Brikl connects to 12+ fulfillment providers, including Taylor OnDemand, Printful, Fulfill Engine, Printify, Vantage, and Rupt. These partners cover a range of decoration methods — from DTG and embroidery to commercial printing and hard goods engraving — giving you access to 4,000+ products from 110+ brands.
Yes. If you operate your own decoration shop or want to handle fulfillment for certain products, you can set up self-fulfilled items in your catalog. When a customer orders a self-fulfilled product, you receive the order details and handle production and shipping yourself. Your payout is calculated differently: Order Total (excl. tax) minus the 3.5% Brikl fee minus the Stripe payment fee — since there's no COGS or shipping deducted by Brikl.
How you get paid depends on your plan:
Launch — Brikl is the Merchant of Record. We collect payments from customers, deduct fees, and pay you via Stripe Express on the 1st and 15th of each month.
Enterprise & Connect — You are the Merchant of Record. You collect payments directly from customers. Brikl invoices you for the agreed-upon platform fee on a regular billing cycle.
The detailed payout calculations below apply to the Launch plan. Enterprise and Connect billing is covered separately.
Launch only
When you create a Brikl account on Launch, you'll be prompted to connect a Stripe Express account to enable payouts. Navigate to the Integrations section under Settings to link your account.
Stripe will guide you through a secure process to verify your identity and set up your bank account. Once verification is complete, you'll receive a confirmation email and Brikl will begin transferring funds on the regular payout schedule.
Good to know: You can set up your store and start accepting orders even before your Stripe Express account is connected. Brikl will hold your funds in an intermediary account until your payout setup is complete.
Security note: Brikl never directly accesses or stores your bank information. All sensitive data is handled securely through Stripe using encrypted tokens and API integrations.
Launch only
Brikl sends payouts to your Stripe Express account on or around the 1st and 15th of every month. From there, Stripe transfers the funds to your linked bank account on a daily basis. This ensures steady, reliable cash flow once your Stripe Express account is set up and verified.
Launch only
When Brikl fulfills orders through its network of on-demand partners, your payout is calculated by subtracting the cost of goods, shipping fees, the Brikl fee, and the Stripe payment fee from the order total.
Example: $25 polo shirt at 50% markup
Order breakdown
Cost of Goods: $25.00
+ Your 50% markup: $12.50
+ Shipping: $9.95
Cart total (excl. tax): $47.45
+ Tax: $2.55
Cart total (incl. tax): $50.00
Your payout
Cart total (excl. tax): $47.45
− Cost of Goods: $25.00
− Shipping Fee: $9.95
− Brikl Fee (3.5%): $1.66
− Payment Fee: $1.75
Profit: $9.09
Launch only
When you handle fulfillment yourself, your payout is calculated by deducting the Brikl fee and the payment processing fee from the order total. There are no COGS or shipping deductions from Brikl since you manage those directly.
Example: $47.45 order (self-fulfilled)
Cart total (excl. tax): $47.45
− Brikl Fee (3.5%): $1.66
− Payment Fee: $1.75
Payout: $44.04
You handle COGS, shipping, and fulfillment costs separately.
Launch only
When coupons reduce or eliminate the customer payment, you may owe Brikl for COGS, shipping, tax, and the platform fee. When a 100% coupon is used, the customer pays nothing — there is no payment transaction. Brikl invoices you to cover the costs. The Brikl fee (3.5%) is calculated on the pre-coupon cart total, excluding tax.
Example: $25 polo shirt with 100% coupon (incl. shipping)
Order breakdown
Cost of Goods: $25.00
+ Your 50% markup: $12.50
+ Shipping: $9.95
− Coupon (100%): $47.45
Cart total: $0.00
Amount invoiced to you
Cost of Goods: $25.00
+ Shipping: $9.95
+ Sales Tax: $2.55
+ Brikl Fee (3.5%): $1.67
Amount due: $39.17
No Stripe payment fee applies since there is no customer payment transaction.
Enterprise & Connect
On Enterprise and Connect, Brikl does not process payouts. Instead, Brikl invoices you for the agreed-upon platform fee based on your contract terms. You collect payments from customers through your own payment gateway and manage your own supplier payments directly.
Key difference: On Launch, Brikl deducts fees and pays you the remainder. On Enterprise and Connect, you keep all customer payments and Brikl invoices you separately for the platform fee.
On the Launch plan, shoppers can pay with credit card — all processed through Stripe. On the Enterprise plan, available payment methods depend on your own payment gateway configuration. You can also enable coupon codes for partial or full order discounts.
Shipping costs are calculated automatically and vary by fulfillment provider. For Printful and Printify, rates are based on product weight, dimensions, destination, and carrier, and are displayed to the shopper at checkout. For all other fulfillment providers, a flat fee applies: $9.95 for the first item and $1.00 for each additional item. On the Launch plan, shipping costs are deducted from your payout automatically. On Enterprise, shipping is handled through your own payment and invoicing setup.
Yes. Some of Brikl's fulfillment partners ship internationally. Available destinations and shipping rates vary by partner. International orders may be subject to customs duties, import taxes, and longer delivery times. These costs are typically borne by the recipient.
Launch— Brikl is the Merchant of Record and handles sales tax calculation, collection, and remittance on your behalf. Tax is calculated automatically based on the shopper's shipping address. Tax amounts are shown at checkout and collected from the shopper — they are a pass-through and not deducted from your payout.
Enterprise — You are the Merchant of Record. You connect your own tax management software (TaxJar, Avalara, Vertex) to handle tax calculation, collection, and filing.
Tax-exempt purchasing is handled differently depending on your plan. On Enterprise, you can configure tax exemption through your own tax management software. On Launch, contact Brikl support to discuss tax-exempt options for specific stores or clients.
Brikl supports 17 currencies: USD, EUR, AUD, CAD, MXN, GBP, BRL, JPY, NOK, PLN, SGD, HKD, KRW, SEK, DKK, CHF, and NZD. Currency is configured per store, so you can run one store in USD and another in EUR. Multi-currency conversions and localized tax calculations (VAT, GST, sales tax) are handled automatically.
All products are made to order and uniquely produced after a purchase is placed. As a result, returns and exchanges are not supported for the following reasons:
If you receive a product that is damaged or has a manufacturing defect, Brikl offers a free replacement — provided you contact support within 7 days of delivery. To process your request, please share:
Print placement tolerance:A tolerance of 0.5" in print placement is standard across all products. Minor variations within this range are not considered defects and are not eligible for replacement.
Delivered but not received:If an order's tracking status shows as “delivered” but you report it as not received, Brikl reserves the right to decline a free reprint or refund. Each case is investigated individually.
As all products are custom-made to order, they are non-refundable. Refunds are only issued for out-of-stock or discontinued items where the order cannot be fulfilled.
Contact Brikl support within 7 days of delivery. Provide a photo showing the damage or misprint and a brief description. Brikl will review the case and arrange a free replacement if the product does not meet quality standards. Claims submitted after 7 days or without photo evidence may not be eligible.
Once an order is placed, changes and cancellations are highly limited. If the order has not yet entered production, contact support immediately — a cancellation may still be possible, but is not guaranteed. Once production has started or the order has shipped, it cannot be cancelled, modified, or refunded under any circumstances.
Brikl holds SOC 2 Type II attestation, first achieved in 2022 and renewed annually through an independent third-party audit. Brikl is also PCI DSS Level 1 compliant via Stripe — credit card data is never stored on Brikl servers; all payment data is tokenized.
Additional security measures: TLS 1.2+ encryption in transit, AES-256 encryption at rest, multi-factor authentication, regular penetration testing and vulnerability assessments, 24/7 real-time monitoring, and dedicated incident response procedures. All data is stored in SOC 2 compliant cloud infrastructure.
Yes. Brikl holds SOC 2 Type II attestation, which covers the Security, Availability, and Confidentiality trust service criteria. The attestation was first achieved in 2022 and is renewed annually through a rigorous audit by an independent third-party firm. This makes Brikl one of very few platforms in the promotional products industry with this level of security certification.
Brikl processes personal data in accordance with applicable privacy regulations. Shopper data collected during checkout (name, address, email, payment details) is used solely to fulfill orders and is not sold or shared with third parties for marketing purposes. Payment data is handled entirely by Stripe and never stored on Brikl servers. For enterprise clients with specific data processing requirements, Brikl can provide a Data Processing Agreement (DPA) upon request.
Unlimited stores — Create as many branded merchandise stores as you need: one per client, per event, per program. No caps or per-store fees.
Unlimited users — Invite your entire team: sales reps, designers, admins. No per-seat charges. Everyone who needs access gets it.
Unlimited organizations — Create a separate organization for each of your sales reps, clients, or programs. Each organization has its own stores, branding, and settings — all managed from your account.
Yes. When building a catalog, you can add a fundraiser amount per item. The system tracks fundraiser revenue separately from your regular profit, so you always know exactly how much is going to the cause. Combined with coupon codes and bulk ordering, this makes Brikl a natural fit for school fundraisers, nonprofit campaigns, and charity events.
Our team is here to help you get started with Brikl.