This isn't an either/or comparison. Brikl is a B2B e-commerce platform for distributors. Printful is a print-on-demand fulfillment provider. They serve different roles in the supply chain — and they integrate with each other.
Last updated: April 2026
Brikl is where distributors build and manage stores. Printful produces and ships the orders. Printful is integrated into Brikl — distributors can use Printful as their fulfillment partner without leaving the Brikl platform.
| Capability | Brikl | Printful |
|---|---|---|
| Primary role | B2B e-commerce platform | Print-on-demand fulfillment provider |
| Storefront creation | Yes — unlimited branded stores | Standalone storefront via Printful Quick Stores |
| Multi-store management | Yes — manage dozens of client stores from one dashboard | Multiple stores supported per account — primarily designed for connecting to external platforms (Shopify, Etsy, etc.) |
Printful has earned its reputation as a global leader in print-on-demand fulfillment. Since 2013, they've built a production and logistics infrastructure that few can match — and 97% of their volume is produced in-house across their own facilities.
100M+
Items shipped
97%
Customer satisfaction
1-2 days
Production time
Global
Production facilities
Printful supports DTG, DTF, embroidery, UV cylinder printing, sublimation, and more — across apparel, drinkware, accessories, and tech products. Their embroidery digitization works directly from a PNG file, no separate DST file required.
Brikl and Printful are integrated. When a distributor sets up a product on Brikl and selects Printful as the fulfillment partner, the entire workflow is automated — from customer checkout to production to shipping.
Customer orders
On your Brikl-powered store
Brikl routes order
Automatically to Printful
Printful produces
Decorated and quality-checked
Ships to customer
Tracked in your Brikl dashboard
Distributors get the best of both: Brikl's multi-store B2B platform for managing their business, and Printful's world-class production network for fulfilling orders globally. No manual handoffs, no spreadsheets, no order re-entry.
Want the full details on our Printful integration?
See the Brikl + Printful partner pageIf you're a solo creator selling custom merchandise directly to consumers through a single storefront, Printful's standalone solution (with integrations to Shopify, Etsy, or WooCommerce) may be sufficient. Printful excels at D2C use cases where the seller manages one store and one product line.
If you're a promotional product distributor managing multiple client stores, and want B2B features like sub-organizations, presentations, and promo-specific features like coupons, fundraising, and multi-location logos — Brikl is the platform layer that sits above Printful and other fulfillment partners.
Printful is already integrated. Start building stores in minutes.